In June 2021, there were around 1.1 billion visits to, making it one of the most visited sites online. Furthermore, Pinterest finds its popularity amongst women between the ages of 25 to 34 years.ĭue to Pinterest's design of being a visual search engine as well as a social media platform, it generates a substantial amount of web traffic. The image sharing service ranked ahead of Twitter and Reddit but fell far behind social media giants Facebook, YouTube, WhatsApp, and Instagram.

When measuring by the amount of monthly active users, Pinterest ranked 14th in terms of the most popular social media network worldwide as of January 2022. Brazil ranked in second position with 27 million users, followed by Mexico and Germany. dollars, ranking above eBay and Peloton.Īs of January 2022, the United States was indisputably the country with the largest Pinterest audience size, with a total of 86.35 million users. Last year, Pinterest was one of the most successful consumer internet and online service companies worldwide, with a market capitalization of 50.3 billion U.S. Additionally, 2021 was the first year since 2016 in which Pinterest reported a positive annual net income, totaling 316.4 million U.S. dollars, three times the amount spent in 2020.

The company’s advertising expenditure in 2021 amounted to 94.7 million U.S. Overall, Pinterest’s audience in the United States continued to account for the majority of the company’s revenue. dollars in 2021, up from 1.69 billion U.S. Pinterest’s global annual revenue has continued to steadily increase over the past few years, generating 2.58 billion U.S.

Pinterest search by photo